Bookspan Recalls Discovery Bunny Books Due to Choking Hazard

CPSC recall 07551 · announced May 17, 2007 · Animal Magic · 16,000 units affected

The product

This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.

The hazard

The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.

What to do (per CPSC)

Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.

Official CPSC recall notice →

Notes

Incidents (per CPSC): Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Sold at: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
Consumer contact: For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com

Source: U.S. Consumer Product Safety Commission public recall data. This page reports official records and is not legal, medical, or repair advice.